Weekly Business Idea

September 8, 2017 – Are You Planting Seeds?

Main Idea: Where do you acquire new customers?  How long is your sales cycle?  More importantly, how long is your marketing cycle?  Do you know where you get new leads from?  Are you intentional about planting seeds to acquire new leads?  How effective are you at planting seeds for the future? Expansion of the Idea: [...]

July 14, 2017 – Is Price Controlling Your Business?

Main Idea: Do you get calls asking what your price is for a particular service or product?  Do they ask anything else besides the price?  When you sell, do you lead with a proposal to save your prospective customer money?  Does everything revolve around the price of your product? Expansion of the Idea: I received [...]

June 23, 2017 – What is Valuable to My Customers?

Main Idea: Do your customers love dealing with you?  Do you get a lot of griping about the cost of your product or service?  Do your customers refer other friends to your business?  Do you know why they buy from you versus your competitor down the street?  If you purchased an item that originally lists [...]

February 24, 2017 – How Good Are Your Questions?

Main Idea: How are you doing?  Can I help you?  What can I do for you today?  What are you looking for?  What brings you into the store today?  How’s the weather? Expansion of the Idea: How often do you hear questions similar to the above?  Most of the time the answer to the question [...]

September 30, 2016 – Is Your Marketing Message Being Lost?

Main Idea: How many emails do you receive every day?  Do they get your full attention?  If you are on vacation do you come back to 4,392 voice mails?  Or did you handle all the calls on vacation?   From which media do you get your information about world events?  Is it the same as 10 [...]

July 29, 2016 – Look Inside

Main Idea: Are you hitting your sales goals?  Is your marketing not working?  Are you constantly looking for new customers?  Will all your problems be solved by adding a few new customers? Expansion of the Idea: Most business people would describe the current business environment as challenging and uncertain.  The levels of trust in our [...]

March 18, 2016 – Are Sales Increasing or Decreasing?

Main Idea: Does your organization sell products or services to serve your customers?  Does your organization sell products or services to serve yourself?  Or is it a little of both? Expansion of the Idea: Small businesses (and big businesses) need to sell.  Peter Drucker says that the purpose of a business is to create new [...]

August 14, 2015 – Marketing – Fact or Fiction?

Main Idea: How often do you hear or see an advertisement and think the exact opposite of what the company is claiming?  Alternatively, do you want to hear the “rest of the story” about their products or services? Expansion of the Idea: A couple of weeks ago, my wife and I visited the exhibit at [...]

June 18, 2015 – What’s Your Story?

Main Idea: When your kids were little, did you (or do you) read bedtime stories to them?  Why do we do that?  Why do you buy the brand of toothpaste you use or try a new restaurant?  What are radio or television ads at their essence? Expansion of the Idea: Stories are an incredibly powerful [...]

June 12, 2015 – Let’s Get Back to Basics

Main Idea: Are you stuck in a rut?  Is your business doing the equivalent of treading water?  Are you achieving your goals? Do you seem to be running in place? Expansion of the Idea: Lately I have noticed small businesses struggling with growth.  Growth is easy when you are starting out.  Starvation is a powerful [...]

keep looking »
  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.