Weekly Business Idea

January 18, 2019 – Are You Fully Present?

Main Idea: When you are in meetings does your attention drift?  Do you constantly want to check your email?  If you get a phone call when you are talking to someone else do you take it?  Do you look at your phone when it dings because someone posted a new cat video on Facebook? Expansion [...]

November 2, 2018 – Do You Believe Anything You Hear?

Main Idea: How many marketing messages do you get in a normal day?  What do you think when you get an offer from someone you have never heard of?  Do you toss it immediately?  Have you ever received an offer for something that you needed and then were completely disappointed when you tried the product [...]

October 26, 2018 – Is Coffee Better in a Mug or a Yeti?

Main Idea: Are your sales process efficient and oriented towards completing the transaction?  Do you know what your customers are experiencing when they buy your products or services?  Should your customers feel something or is giving them a good product in exchange for money enough? What do you want them to experience? Expansion of the [...]

July 27, 2018 – What is My Marketing Message?

Main Idea: Do your customers know all that you do for them?  Can they refer you easily to someone else?  When you meet someone at a cocktail party, can you explain how your business helps your customers in a sentence or two?  At a cocktail party, can your team explain how your business helps your [...]

September 8, 2017 – Are You Planting Seeds?

Main Idea: Where do you acquire new customers?  How long is your sales cycle?  More importantly, how long is your marketing cycle?  Do you know where you get new leads from?  Are you intentional about planting seeds to acquire new leads?  How effective are you at planting seeds for the future? Expansion of the Idea: [...]

July 14, 2017 – Is Price Controlling Your Business?

Main Idea: Do you get calls asking what your price is for a particular service or product?  Do they ask anything else besides the price?  When you sell, do you lead with a proposal to save your prospective customer money?  Does everything revolve around the price of your product? Expansion of the Idea: I received [...]

June 23, 2017 – What is Valuable to My Customers?

Main Idea: Do your customers love dealing with you?  Do you get a lot of griping about the cost of your product or service?  Do your customers refer other friends to your business?  Do you know why they buy from you versus your competitor down the street?  If you purchased an item that originally lists [...]

February 24, 2017 – How Good Are Your Questions?

Main Idea: How are you doing?  Can I help you?  What can I do for you today?  What are you looking for?  What brings you into the store today?  How’s the weather? Expansion of the Idea: How often do you hear questions similar to the above?  Most of the time the answer to the question [...]

September 30, 2016 – Is Your Marketing Message Being Lost?

Main Idea: How many emails do you receive every day?  Do they get your full attention?  If you are on vacation do you come back to 4,392 voice mails?  Or did you handle all the calls on vacation?   From which media do you get your information about world events?  Is it the same as 10 [...]

July 29, 2016 – Look Inside

Main Idea: Are you hitting your sales goals?  Is your marketing not working?  Are you constantly looking for new customers?  Will all your problems be solved by adding a few new customers? Expansion of the Idea: Most business people would describe the current business environment as challenging and uncertain.  The levels of trust in our [...]

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  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.