Weekly Business Idea

June 6, 2019 – Apparently There Is a Word That Will Cost You Customers!!!

Main Idea: What happens when you look at your business from the outside?  What do others think of your business?  Do people feel good referring your business to their friends?  Have you asked your customers what they hate about your industry? Expansion of the Idea: Last week I wrote about a word that I definitely [...]

May 31, 2019 – Is There a Word that Will Cost You Customers?

Do you know why you lose business?  Have you talked to customers after they have decided not to do business with you in the future?  Are there common reasons why people choose to do business with your competitor across the street? Expansion of the Idea: Earlier this week, I went into a fast food restaurant.  [...]

November 2, 2018 – Do You Believe Anything You Hear?

Main Idea: How many marketing messages do you get in a normal day?  What do you think when you get an offer from someone you have never heard of?  Do you toss it immediately?  Have you ever received an offer for something that you needed and then were completely disappointed when you tried the product [...]

October 26, 2018 – Is Coffee Better in a Mug or a Yeti?

Main Idea: Are your sales process efficient and oriented towards completing the transaction?  Do you know what your customers are experiencing when they buy your products or services?  Should your customers feel something or is giving them a good product in exchange for money enough? What do you want them to experience? Expansion of the [...]

February 2, 2018 – What Do Your Customers Expect From You?

Main Idea: Are your customers raving about what you do?  Do your products and services consistently exceed what they expect?  Do you know what your clients expect?  Are you sure you know what they expect?  Or, are you meeting their expectations from 10 years ago? Expansion of the Idea: Spring training is just around the [...]

June 23, 2017 – What is Valuable to My Customers?

Main Idea: Do your customers love dealing with you?  Do you get a lot of griping about the cost of your product or service?  Do your customers refer other friends to your business?  Do you know why they buy from you versus your competitor down the street?  If you purchased an item that originally lists [...]

June 2, 2017 – Who is Your Core Customer?

Main Idea: Do you have a good handle on what types of customers buy from you?  Do you provide a range of services to those customers?  Do you know what your profitability is by product line and by customer?  Do you like your customers?  Or, do you groan when a customer calls your office? Expansion [...]

April 26, 2017 – Do You Have an Expectations Gap?

Main Idea: When you buy something, what are your expectations of that product?  Who controls what you think about the product?  Does the seller explain the product and its benefits and limitations or do you know what you want it to do? Expansion of the Idea: A few weeks ago, I was in the office [...]

February 10, 2017 – Is Your Ironing Board Broken?

Main Idea: How is your service?  Is anything broken?  How would you know if it is broken?  Do you actively look for things that are broken?  Would your employees notice if something is broken?  Are they actively looking for ways to improve your service or the experience of dealing with you? Expansion of the Idea: [...]

January 27, 2017 – Do You Know What’s Expected?

Main Idea: Do you know what your clients want?  Have you explored how they want to receive your product or service?  Have their expectations changed over time?  Do you know or do you think you know?  Are there ancillary expectations to your service offering that can make or break your customer service? Expansion of the [...]

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  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.