Weekly Business Idea

June 23, 2017 – What is Valuable to My Customers?

Main Idea: Do your customers love dealing with you?  Do you get a lot of griping about the cost of your product or service?  Do your customers refer other friends to your business?  Do you know why they buy from you versus your competitor down the street?  If you purchased an item that originally lists [...]

June 2, 2017 – Who is Your Core Customer?

Main Idea: Do you have a good handle on what types of customers buy from you?  Do you provide a range of services to those customers?  Do you know what your profitability is by product line and by customer?  Do you like your customers?  Or, do you groan when a customer calls your office? Expansion [...]

April 26, 2017 – Do You Have an Expectations Gap?

Main Idea: When you buy something, what are your expectations of that product?  Who controls what you think about the product?  Does the seller explain the product and its benefits and limitations or do you know what you want it to do? Expansion of the Idea: A few weeks ago, I was in the office [...]

February 10, 2017 – Is Your Ironing Board Broken?

Main Idea: How is your service?  Is anything broken?  How would you know if it is broken?  Do you actively look for things that are broken?  Would your employees notice if something is broken?  Are they actively looking for ways to improve your service or the experience of dealing with you? Expansion of the Idea: [...]

January 27, 2017 – Do You Know What’s Expected?

Main Idea: Do you know what your clients want?  Have you explored how they want to receive your product or service?  Have their expectations changed over time?  Do you know or do you think you know?  Are there ancillary expectations to your service offering that can make or break your customer service? Expansion of the [...]

November 17, 2016 – Have You Lost Your Way?

Main Idea: Do you have a specific purpose for being in business?  Does your team know that purpose?  Is there anything driving your business besides just making money?  Is everything about you or about your customers or team members? Expansion of the Idea: Most of us are incredibly glad that the elections are over.  It [...]

August 5, 2016 – Do You Like Robocalls?

Main Idea: Are you glad the primaries are over?  Are you tired of answering the phone and getting the robocalls?  Do the political ads on TV make you sick?  Do you ever think about throwing away your phones, computer and TV? Expansion of the Idea: When I got home on Monday night, there were 6 [...]

June 3, 2016 – Upset Customer, Gift or Curse?

Main Idea: What happens when you make a mistake and overcharge a customer?  Do you make it easy for customers to report the error and get their money back? Or does the customer get his money back when there is a full moon followed by a solar eclipse? Expansion of the Idea: A few months [...]

March 11, 2016 – Is Email Helping You or Hurting You?

Main Idea: Do you fully understand how your audience reacts to your communications?  Have you ever sent an email that says one thing to you but something completely different to the person receiving it?  Do you ever receive an email or letter and think to yourself that you can’t believe they sent that out?  Are [...]

January 23, 2015 – Do You Serve Your Customers or Do They Serve You?

Main Idea: Do you view your customer’s wallets like a bear at Yellowstone would view your picnic lunch?  What is your vision for the business?  How do you see your customers?  Are you dependent on your customers?  Has this view of customers changed? Expansion of the Idea: This week I have been struggling with Intuit [...]

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  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.