Weekly Business Idea

August 24, 2012 – Culture

Main Idea: When was the last time you thought about the culture of your business?  What kind of culture do your favorite businesses have?  What happens when there are inconsistencies between your culture and your brand? Expansion of the Idea: Company culture is a very vague concept.  We don’t focus on it because we do [...]

August 3, 2012 – Experience

Main Idea: Do you remember the last time you bought a car?  Did you enjoy that or hate it?  How is that different from buying groceries last week?  Was that a great experience or just something to check off your list? Expansion of the Idea: I was having a discussion a few days ago with [...]

  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.