Weekly Business Idea

June 16, 2017 – What Story Am I Telling?

Posted on | June 16, 2017 | No Comments

Main Idea:

What are your priorities?  Can you clearly articulate them?  Does your team know what they are?  Does your spouse?  Do you live them?

Expansion of the Idea:

This past week I ran a financial planning workshop that was designed to help clients understand the basics of financial planning.  I felt that I needed to run this because I see a lot of situations where people are woefully unprepared for retirement.  I was discussing this with a friend who is also a CPA.  He asked me if I was moving my firm more into financial planning because he knew that my focus was on helping the small business owner improve their businesses.  I told him that my focus is still on the small business owner and this is a part of what I can do to help the small business owner.  There are benefits to non-owners as well, but the focus is on the small business owner.

However, this led me to think about what my true priorities are.  I am pretty clear on what they are.  I think my team knows them.  The question is whether I am living them.  I think I am because my time and money are focused on helping small business owners with their businesses.  I am investing time and money on improving my skills and those of my team.  I hope that my clients would see the same thing.

Yet I do know that I drift.  We all do.  Life gets in the way.  Emergencies pop up and you aren’t in control for a day, a week or a month.  You get away from the habits and practices that made you successful.  You are focused on playing whack a mole as opposed to fixing the bigger problems.  Your financial statements tell a story about your business and your strategy.  How you spend your time fills in the rest of the gaps.  It tells a complete story.

The question to ask is:

Is my time usage telling the story that I want it to?

If not, then you need to figure out how to get back on track.  There are three questions to ask:

  1. How are you spending your time?
  2. What are my priorities?
  3. What do I need to do differently?

This exercise should be done a couple of times a year to insure you will achieve all of your goals.  You are in a unique position to help your business.  Your business can grow only by doing the things that you are uniquely prepared to do.

Places to Start:

  1. Brainstorm with your team on the goals for the business.
  2. Then do the same for your goals, both personally and professionally.
  3. Keep a log of your time for a few weeks.
  4. Evaluate what you can get rid of completely, or delegate to someone else.
  5. Discuss with your team if there is something you should add to your schedule.


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  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.