Weekly Business Idea

August 25, 2017 – Can You Be a Creative Person?

Posted on | August 25, 2017 | No Comments

Main Idea:

Are you a creative person?  What about your team?  When did you last introduce a new product or service in your business?  Do you follow along with your industry?  Or, do you occasionally lead your industry?  When was the last time you tried something and failed?

Expansion of the Idea:

For those of you who know me pretty well, you would not use the term “creative” to describe me.  As a CPA, you may not want me to be creative.  (Or you might say I am not creative enough.)  I have absolutely zero artistic or musical talent.  I have no fashion sense.  I could keep going but you get the idea.  Yet, I have always felt that I had some creativity.  More importantly, I have always felt that I needed some creativity to run a business, especially one helping small business owners run better businesses.

Two weeks ago, I heard Fredrik Haren speak at the Global Leadership Summit.  His topic was on creativity.  I thought his talk was very good because he defined what an idea was.  It is when a person combines two formally known pieces of information in a new way.  I liked his definition because it meant that all of us could be creative.  All of us were created by God with the ability to be creative.  If you don’t believe me, give a 4 year old a box and see what happens.  The problem is that “creativity” is lost in the process of conforming to society’s standards.  It really is still there inside us but has to be rediscovered.

Is this really important for a business?  If so, how do we rediscover it?

I think it is absolutely critical for creativity to be part of our daily lives, both personally and professionally.  Marshall Goldsmith wrote about the need to do things differently in his book “What Got You Here, Won’t Get You There”.   A lot of us build our businesses and then we hope it will just continue to keep working the same as it always has.  With all of the technology discoveries and the global nature of business, we cannot just expect things to stay the same.  Amazon is proving that it is competition to a corner neighborhood grocery store.  It has already closed most of the book stores.

The tricky part is where to start.  How do we start becoming creative?  How do we spur creativity in our teams?

There are no magic bullets that instantly turn on our creativity.  I know that I have been intentional about looking for ideas.  I will never be accused of being the most creative person.  But I can improve.  I don’t need 100 revolutionary ideas.  I may only need one or two “Elegant” ideas as Joe Polish likes to talk about.  It may just be a minor improvement to what we are presently doing.  The key is to start.

Here are a couple of things that I think will help.

  1. Make sure you have whitespace in your life.  (See last week’s idea.)
  2. Explore events that are creative.  Look for local art fairs or musical festivals.
  3. Watch a 4 year old.  (You need to be creative to keep up with them.)
  4. Be inquisitive.
  5. Be observant.
  6. Read articles of interest in magazines outside of your industry.
  7. Go to a marketing conference.
  8. Brainstorm with your team.
  9. Listen to “I Love Marketing” podcasts.

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    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.