Weekly Business Idea

December 8, 2017 – What is Important to Me?

Posted on | December 8, 2017 | No Comments

Main Idea:

Do you have a lot of demands on your time, especially at this time of year?  Are you caught up in the Christmas season?  Or has Amazon made it too simple?  Have you done your year end planning?  Do you have goals and budgets set for next year?

Expansion of the Idea:

December is hectic.  We scurry around like a bunch of mice going from one project to another and then fit in holiday parties, shopping and kid’s programs at school.  We get pulled in a lot of different directions.  In my case, my firm is about to enter our busiest time of the year and I need to be ready for it.  There are a lot of competing demands on our time.

Last week, I talked about a tactical approach to make the best of the busy season.  I suggested that you focus on serving.  This will really help with relationships with your team, your customers and your family.  This week, I am going to suggest that you look at the issue strategically.  The important question is:

What is really important to me and my business?

This is a tough question and one that we lie about.  We lie to our customers, our team and most importantly we lie to ourselves.  We don’t intentionally lie but we do it all the time.  It is really hard to really define what is important.   The easiest way to determine what is really important to us is to ask the following questions:

  1. How do I spend my time?
  2. Where do I spend my money?
  3. What do I think of my team, my customers and my family?

When we start down this path of determining what is really important to us, we get rid of the lies we tell ourselves.  Frequently, I will meet with a small business owner who tells me what they are looking for.  As I ask questions, it becomes obvious that they don’t want to spend any time or money accomplishing their goals.  The reason is that building a better business is not important to them.  It is obvious that their focus is on money, vacations or status symbols.  Their priorities are themselves and their lifestyle.  They will take shortcuts to accomplish their goals.  They are just giving lip service to building a business or having a good retirement or any of the other priorities that they would say but don’t mean.  They don’t want to do the hard work of building a business with a concrete foundation.

It is critical that we name our current priorities.  These priorities are emotionally driven.  We are going to follow these priorities until we change our habits.  The funny part is that our brains might be telling us that we need different priorities.  Only by confronting the differences can we make the necessary changes to accomplish our long-term goals.

Here are some specific steps to consider:

  1. Do an audit of your time, money and thoughts.
  2. Ask your family to do the same
  3. Ask your team to address the business priorities.
  4. Determine if there are any course corrections that are needed.


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  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.