Weekly Business Idea

August 24, 2018 – What is Hard for You to Do?

Posted on | August 24, 2018 | No Comments

Main Idea:

What is important to you?  What does your business need?  Is there something that only you can do?  Are you consistently doing the things you used to do that made you successful?  Does the urgent get in the way of the important?  Do you have anything that you struggle with doing even though you know it is critical to your success?

Expansion of the Idea:

All of us have strengths and weaknesses.  These can get defined in a million different ways.  For the purpose of running a business or organization, how would you rate yourself in these areas:

  • Sales
  • Marketing
  • Employee Management
  • Operations
  • Finances
  • Leadership

If you are like most people, you probably have one or two areas that you give yourself high marks.  Then you have one or two where you really struggle and the rest are areas that you are more than adequate.   The problem for me is that I tend to put off the areas that I struggle in.  For me, my weakest area is Marketing.  That is why I struggle every Friday when I start to write my weekly idea.  I know it is critical that I do consistent marketing.  I also know that I get referrals based on staying in touch with clients and referral sources.  Yet I still fail to write the weekly ideas every week.  Writing is not one of my strengths and it is too easy to get distracted by some other urgent task.

I see this same scenario play out with a lot of small business owners in different areas of their business.  Business owners frequently fail to give feedback to their employees as well as coaching them on how to improve performance.  Or, some business owners don’t understand the financial side and they put that off because it requires too much mental energy and it is too depressing.  Very few small business owners spend time doing strategic planning because they don’t know where to start.

Each of these areas requires consistent investment of time by the small business owner and manager.  Of course, you can and should outsource some of this but there needs to be a system to review and manage the performance in all of these areas.   This needs to be built into your daily, weekly, monthly and annual schedules.  We recommend using checklists to keep you on track.  When we focus on all of the important tasks, not just the ones we can do easily, we will grow our businesses.

Questions to Ponder

  1. What critical tasks do you find difficult?
  2. Is there a way to delegate or outsource it?
  3. Do you need additional training or education?
  4. Have you brainstormed with your team on how to fix this?
  5. Do you have the right advisors to help you?

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  • About

    These weekly ideas are brought to you by FitzGerald & FitzGerald P.C. For more information about how to use these ideas with your small business contact Tim FitzGerald at trfitz@fitz-net.com.