Main Idea
Are you focused on growth right now? Or, are you in a sandbag mentality and digging in for the continuing onslaught of negativity and bad news?
Expansion of Idea
Attitude is a choice. I choose to believe and fight for growth. You can lose a lot of sleep worrying about what is going on in the world. But there are wonderful opportunities also. We just have to work for them. Over the next four weeks we are going to address the four ways to grow your business.
Today’s topic is to pursue new customers of the type you want. Customers want to deal with businesses that are focused on service and are not depressing to deal with. That means there are opportunities for growth because too many businesses provide awful service and are just waiting for the end of the world.
The key for small business owners is to define the characteristics of your best customers and then decide how to get more of them. This could by marketing, by referral, by phone solicitation. The how will be determined by the nature of your business. Unless you are focused this way, you will slowly wither and die. How did you get your best customers? Do you have a referral system? When was the last time you checked in with a customer just to see if you could help?
Suggested Areas to Start
Figure out what kind of customer fits your organization.
Brainstorm ways to connect with that specific clientele.
Go after those customers.
Fire customers that are wasting your time.
Meet with other business people and compare notes.