Main Idea
How often does business just appear on your doorstep? Do people come looking for your services? Do your clients pay you before you bill them? When is the last time you contacted your clients, just to check in? Do you think touching base might create the result of more business?
Expansion of Idea
Activity brings results. Depending on the activity, the results may or may not be what you had intended. In 1982, a man named Larry strapped himself to a lawn chair with 45 weather balloons attached with the intent of floating 30 feet above ground, whereupon, his plan was to use his pellet gun to deflate the balloons to slowly descent back to Earth. After his buddies untied the lawn chair, Larry shot up to 16,000 feet, beer and sandwiches in hand, right in the line of planes landing at Los Angeles airport. Larry was stuck for 14 hours before he gained the courage to shoot the balloons. On his way down he was tangled in power lines. He eventually made it back down safely, at which point, he was arrested. Probably not the result he was aiming for, but his activity sure brought forth a consequence. In all of his stupidity, Larry was correct about one thing, “A man can’t just sit around.”
Could your business be accused of being stagnant? Put forth the effort of a positive business activity and you will reap the benefits of positive consumer results. We recently hosted a seminar at our office for our personal tax clients on Estate Planning. The day after the seminar, our phones (which are usually quiet once tax season is over), were ringing off the hook. What sort of things could your business do to create a wave of interest from customers?
Action Items
Call a customer
Call a supplier
Brainstorm with your team
Try something